Advancements in machine learning have extended the capabilities of advertisers. There is no question that AI (artificial intelligence) has taken the world by storm since the launch of ChatGPT. Everywhere we look, we find discussions or debates on how AI image generative tools are revolutionizing the world of content marketing, design, and management. Generative AI, a branch of AI, has caught the attention of many marketers. This technology refers to a type of artificial intelligence that is capable of generating new content or data similar to a given input. This can include generating text, images, music, and other forms of media. Generative AI has the potential to revolutionize many industries by automating content creation and enabling new forms of creativity. Industries that have already started adopting AI include marketing and advertising, technology, consulting, manufacturing, automotive, aerospace, and defence. Once-sceptical marketers are now using AI to enhance a multitude of campaign components. According to Statista, the global AI software market revenue will soon reach $126 billion by 2025.

Generative AI can be used in marketing and advertising to personalize experiences, content, and product recommendations. AI systems for instance can analyse data and behaviour to identify effective ad placement. It can also optimize campaigns and assist with programmatic ad buying and audience targeting. In digital marketing’s pursuit of reaching the right audience with the right message at the right time, artificial intelligence can help advertisers do this in fewer steps and with more impact. AI is a very transformative new tool to have in your arsenal that helps expand the narrative and open up new possibilities and avenues for creativity. It also provides additional options and sources of inspiration that can be accessed more quickly than ever before. However while it is clear that AI ingenuity is a game changer, we must also navigate the ethical concerns and strive to preserve the unique touch of human creativity. Finding the right balance between leveraging these tools and maintaining our artistic authenticity.