In a fresh relook of all its digital assets, BEC Kuwait wanted to relaunch its upgraded BEC Online mobile app with the clear message of embracing the power of its next-generation app experiences. With a suite of benefits that included an improved interface, better navigation, effortless onboarding, seamless transactions, multilingual support, and enhanced security features amongst others, the BEC Pay App launched with a fresh brand campaign. Introducing the new app with key feature reinforcements, Kuwaiti customers got to experience how ‘Simplicity has its benefits.’