In a remittance market cluttered with ‘Transfer and Win’ campaigns, BFC Group tasked us with inspiring and incentivizing their customers to remit more often, with a very rewarding golden opportunity. Our resulting Gold Festival Campaigns for BFC Bahrain and BEC Kuwait offered daily gold coins for the campaign period and grand prizes of half-kilogram gold bars. Reinforced through several digital channels the campaigns proved most effective in instantly engaging expat remitters.